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ADM Deep Thoughts -- Ethnic Marketing #FTW! -- August 04, 2011

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People in my Social Graph: Ian Kath and his interviewing style

Check out this website I found at adamdanielmezei.com

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10 Short Sentences That Sum Me Up…in Business

So I’m taking a page out of marketer Jason Yormark’s playbook for today’s quickie post and thought I’d supply ten short sentences about me that best encapsulate my approach to business, or simply “what I do.”

Reason I’m doing this: I find I get a lot of basic – and entirely understandable – questions from folks about the things I get up into, so it might be interesting to have a stepwise guide – a kind of prelude to my more involved outposts like here, here, and here – which gives people a sort of snapshot of me before they dive in for a further investigation.

On another note, it would probably serve best as a kind of “calling card” for most professionals in my network, a sort of modern Chinese business card, with all possible affiliations, expertise, capabilities, and capacities hammered out in full on the back of a standard card stock (yes, I’ve seen it before with my own eyes), which helps your interlocutors assess your status, where you’re at professionally, and gives you a kind of “face.”

Personally, I think all professionals should go through this exercise…

So without further ado here are my ten:

I’m a “closet” public speaker who doesn’t get enough opportunities to speak publicly. As the weeks elapse, I consider this to be one of the biggest missed opportunities of my career to date. And I’m frantically trying to fix that, because I love the post-speech interactions more than anything.
I always show up at least five minutes before a meeting commences – never sooner. Why? I don’t want my interlocutor to feel bad that they should have been there earlier. Unless there’s raging hailstorm, that’s my policy. I learned this from the Japanese. Timing is honor. Abuse someone’s time, it’s like stealing from them.
I’m a humungous fan of microtesting. Small “proof of concept”-type regular tests just to make sure that what I think will happen, actually happens. Shocked that more people don’t do this.
Always, always, always, underpromise and overdeliver. Sure, it’s a dripping cliche. But if it’s so trite, then why aren’t more people doing it? Can’t tell you how many times people overhype themselves, only to have the enterprise fall flat on its face. People have long memories. And the web archives everything, even emails. Don’t you make that mistake.
Always pay your A-Team on-time. That means: your accountant, lawyer, and/or other key personnel. They should be paid immediately and in-full. Don’t scrimp with your inside team. It’s bad karma and will likely sink your battleship.
I just love marketing psychology. Not just from the perspective of the profit motive, but the way that people buy and how they think about what they buy. Too little attention is still given to this.
The best thing about running a small media business in North America? I’m close to all major media markets. Worst thing about running a small media business in North America? I’m very far away from Europe, a continent I grew to love over the five years I lived there from 2005-2010.
I have no qualms defining what I do as “my art.” My videoblogs, blogs, and social media footprint are all carefully coordinated to fully leverage my personal brand.
I am absolutely in the thrall of online video and democratized filmmaking. I really should have been something in front of camera. In the meantime, however, I’ll continue doing my own videoblogs as a way of sating that craving.
I always do my homework and come fully prepared. There is nothing more attractive than the confidence that comes from competence. I aim to be a master of my craft.

I’d be curious to read your ten…and if you want to post them to my Facebook Wall, have at it. I’d be happy to see you there…

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Trying something new...for 30 days...and it will stick...

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e-vangelist | SUCCESS Magazine | What Achievers Read | Jeff Bezos holds court on the success of Amazon.com

via successmagazine.com

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San Francisco goes 21st-century with its parking

Find parking faster. Pay more easily. Avoid tickets. SFMTA’s SFpark project is a two-year federally funded pilot of new parking management technologies and approaches. Less circling and fewer double-parked cars give us cleaner air and safer streets for bicyclists and pedestrians. With less traffic, public transit and emergency vehicles move more easily.